In today’s era organizations are taking up recent technologies as a core strategy to drive better business outcomes. With international competition and open-source technology, organizations want to become globally competitive. Companies are collaborating with consultants to make the best of the growth in this region. One such most valuable consulting company is Evolution Strategy Advisors LLP (ESA), which came into existence to help visionary corporations grow and empower them to compete on the global front.
The CEO, Vineet Trakroo and his skilled team are helping companies improve their sales and profitability by establishing a strategic direction for marketing, brand management, communication, sales and distribution management. Together, they are working to achieve their vision “To Evolve Your Business” by delivering world-class consulting services to their clients.
Below are the highlights of an exclusive interview between Inspirezones Media and Vineet Trakroo –
1.Tell us something about your educational and professional background. What inspired you to become a Business Leader or lead a company?
Vineet Trakroo’s journey as a business leader began after spending over 25 years in prominent B2C organizations such as Usha International, Cavinkare, Pidilite, and Beiersdorf as CMO, head of marketing and/or sales. He started his career as a management trainee in Voltas and also worked for the engineering giant ABB in sales. His educational foundation includes an Electrical Engineering degree from MIT, Manipal and an MBA in Marketing from Jamnalal Bajaj Institute of Management Studies, Mumbai.
Having lead a number of multi brand and multi category companies in B2C and B2B sectors and delivered transformational growth. He was well known in the consumer goods industry and had already lead organisations when he decided to move to consulting. There was a need in the market to un lock growth for many organisations with the increased competition from international brands and globalisation. New management techniques, digitisation and data were redefining marketing and sales as well as how companies work and deliver customer satisfaction. We entered the market in 2013 to enable these changes for our clients and make them globally competitive.
2. What solutions or services does Evolution Strategy Advisors offer to its clients?
Evolution Strategy Advisors offers end-to-end solutions to its clients. Their services include:
Business Transformation for Existing Organizations: Helping companies adapt to changing environments. This is by creation of the operational strategy followed up with execution of the same to drive success in the market. We enable changes in organisation strategy, structure, adding new business metrics (KPI) for success, creation of systems and processes and governance. Creation of a new eco system or culture driven by systems and performance in which drives the company to grow. This is supported by GTM strategies and marketing strategies. We hand hold our clients during this transformation process to deliver results as are closely involved with execution.
Business Transformation for New Businesses: Guiding new ventures. Identifying gaps in the market or new opportunities for positioning to drive the new business. Creation of complete plan followed by execution of the strategies.
Operational Strategy and Execution: Focusing on sales, distribution, marketing, brand, and product management these are some of the key operational areas where we support our clients with execution of our strategies. We get our clients up to speed with the best global practices in any of these areas.
3. What are your key roles and responsibilities as the Founder/CEO of Evolution Strategy Advisors? Tell us about the notable milestones in the company’s journey.
As the Founder/CEO, Vineet has transformed loss-making brands, doubled sales within 12 months, and represented international brands like Coty, Honeywell, and Westinghouse for licensing and joint ventures. Over the past decade, Evolution Strategy Advisors has completed more than 100 projects for over 50 clients across sectors, including FMCG, durables, building materials, pharmaceuticals, and B2B. Their differentiated approach and focus on providing end-to-end solutions have resulted in over 80% repeat customers, reflecting the trust clients have in their ability to deliver tangible results. Some of India’s largest business houses have done multiple projects with ESA, namely Titan, Tata Motors, Mahindra, Murugappa groups Carborundum Universal and Parry’s, Crompton. Large MNC’s Pepsi, Abbott, Pfizer, Saint Gobain, Kokuyo Camlin, Asahi etc.
Vineet drives business development as well as client relationship apart from being responsible to bring in technology and data analytics abilities.
4.Being a successful business leader, what difficulties and challenges do you face? What keeps you motivated?
Vineet Trakroo describes his leadership style as team-oriented. Evolution Strategy Advisors stands out due to its unique approach to business solutions. The company operates as a cohesive team with predefined roles, offering integrated services from conceptualising strategy till execution. This comprehensive approach has been instrumental in delivering success to clients and retaining long-standing relationships.
As a consulting organization, Evolution Strategy Advisors excels when clients face challenging situations they cannot resolve. From turning around companies running losses for years to helping businesses achieve exponential growth, Vineet and his team consistently navigate through difficult scenarios. Their ability to find out-of-the-box solutions across diverse categories and industries keeps them motivated.
5. What are your future plans for the company in 2025? Where do you see the company in the years to come?
Looking ahead, Evolution aims to continue growing, adapting, and partnering with B2C organizations. Their focus remains on business health analysis and transformation, leveraging consulting, research, and analytics techniques. The company’s commitment to tangible results and innovation will drive its success in the years to come. The digitization of business, not just in marketing but also in sales, has become a significant trend, and Evolution Strategy Advisors embraces this in providing transformation solutions which are backed by data.
6.What is your opinion regarding the current landscape of the market your company caters to?
Vineet Trakroo views the current market landscape as dynamic and challenging. Evolution Strategy Advisors recognizes this and focuses on helping clients navigate these complexities through strategic transformation and data-driven insights.
Vineet’s suggestion to readers: “Embrace change and innovation. Tangible results matter whether you’re a business leader or an aspiring entrepreneur. Collaborate, learn, and adapt. Success lies in agility and resilience.”
